Introduction
Every moving company in North America wants realtor referral partners, but almost none have a reliable system to secure them.
In this episode of Movified Mondays, host Mark Hirschi sits down with Matt Young of movingletters.ai to discuss how to open realtor relationships at scale. Moving past the outdated strategy of dropping off business cards and hoping for the best, their conversation breaks down the tools, technologies, and creative follow-ups required to actually win over high-producing real estate teams.
Key Takeaways
What You’ll Learn:
- Why adopting a “giver’s mentality” works significantly better than offering realtors cash kickbacks.
- How to deploy co-branded box drops to new listings to provide immediate value.
- The exact method for building custom realtor landing pages in under two minutes.
- Why physical direct mail still secures bookings and offers long-term assistive attribution.
Table of Contents
- The Giver’s Mentality in Realtor Relationships
- Building Co-Branded Landing Pages in Seconds
- Why Direct Mail Still Wins in a Digital World
- Why Movified Preserves These Industry Stories
- Conclusion
The Giver’s Mentality in Realtor Relationships
Realtors will always be able to refer more clients to a moving company than a mover can refer back to them.
Because of this imbalance, moving companies must approach these partnerships by providing genuine, upfront value rather than offering shallow $50 gift cards. Matt’s moving company executes this by delivering a complimentary bundle of packing supplies—costing the company roughly $25—directly to a realtor’s new listing. These boxes feature co-branded stickers with the brokerage’s logo, and the Business Development Rep simply sends a quick photo of the drop-off to the realtor to stay top of mind.Building Co-Branded Landing Pages in Seconds
To elevate the partnership further, moving companies can create exclusive digital spaces for their top-referring realtors.
Instead of dealing with complex WordPress coding, Matt’s team utilizes a simple Google Sheet integration to generate custom micro-websites in under two minutes. These landing pages are hosted on a subdomain and feature the realtor’s information alongside exclusive perks for their clients, such as complimentary valuation coverage. The realtor can easily bookmark this SEO-friendly page and share it directly with their homebuyers, creating a seamless referral pipeline.
Building Co-Branded Landing Pages in Seconds
To elevate the partnership further, moving companies can create exclusive digital spaces for their top-referring realtors.
Instead of dealing with complex WordPress coding, Matt’s team utilizes a simple Google Sheet integration to generate custom micro-websites in under two minutes. These landing pages are hosted on a subdomain and feature the realtor’s information alongside exclusive perks for their clients, such as complimentary valuation coverage. The realtor can easily bookmark this SEO-friendly page and share it directly with their homebuyers, creating a seamless referral pipeline.
Why Direct Mail Still Wins in a Digital World
While aggressive cold emailing can quickly land a company in the spam folder and ruin their domain reputation, physical mail still commands attention.
Even if a homeowner initially throws a postcard away, that physical touchpoint plants a seed; when they eventually Google a mover weeks later, that direct mail piece serves as critical assistive attribution. Matt emphasizes that effective mailers do not need a massive QR code or a cluttered wall of text. Instead, they should rely on strong imagery and premium customization—like printing the homeowner’s first name directly on the card—to instantly outshine the competition
Why Movified Preserves These Industry Stories
Movified exists to document the knowledge that textbooks miss.
Hosted by Mark Hirschi, the show dives deep into the tools, technologies, and realities of running a modern moving business. It provides a space to look beyond basic advice and uncover the actual mechanics of lead generation and relationship building.
Movified’s value lies in:
- Honest conversations about what marketing tactics actually work in today’s market.
- Proven experiences from industry innovators and successful moving company owners.
- Lessons earned through real-world trial and error, including how to bounce back when a job goes wrong.
By sharing transparent discussions with leaders like Matt Young, Movified helps owners make informed decisions about where to invest their time and budgets.
Conclusion
Winning in the moving industry requires persistence, creativity, and the willingness to show up consistently.
Whether it is utilizing AI to organize your CRM, investing in high-quality direct mail, or simply dropping off cookies to build genuine friendships, the effort compounds over time. For today’s moving company owners, the path forward involves stepping away from instant gratification and putting in the work to become a true resource for your community.
“If I’ve learned anything in this last year of developing relationships with some of the realtors in our community, is that it’s really just about providing value. You gotta have a giver’s mentality.” — Matt Young
