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Ask any mover and they’ll tell you: moving is hard work. But try running a moving company with your spouse, raising four kids, launching a business during a pandemic, and still keeping the romance alive. That’s exactly what Marcela and Taylor Kerbs of BustNMoves Moving Company in Idaho have done—and done well.
I had the pleasure of interviewing Marcela and Taylor on the Movified Podcast, and their journey from humble beginnings to running four successful locations is packed with insights for movers, owners, and operators. We covered it all: the weird client calls, gritty jobs, business battles, marriage lessons, and ultimately—how they found harmony through systems, trust, and a little humor.
Whether you’re growing a team, working with your spouse, or just trying to stay sane while scaling, this episode is for you.
The Kerbs’ story is more than inspirational—it’s instructive. From no industry experience to a four-location operation, they represent what’s possible when leadership, systems, and strong partnership intersect.
They’ve built not just a business, but a way of life—and along the way, proved that growth doesn’t have to come at the cost of marriage, mental health, or team morale.
You don’t need a moving background to run a successful company—you need a clear vision, defined roles, and systems that free you to lead.
Before the trucks, team, and territory, Marcela was a full-time teacher and Taylor was a guy with a big idea and no moving experience. I interviewed them about how that idea—initially met with skepticism—transformed into a booming business.
Taylor told me he used to joke about starting a moving company back in high school. After getting married, he finally said, “We’re doing it.” Marcela wasn’t thrilled—until her teaching job lost its spark and she jumped in to help with sales and marketing. That’s when things exploded.
Start with what you have. The skills from past careers—teaching, service, marketing—can transfer. Complementary strengths between partners are a force multiplier.
When I asked about memorable jobs, Marcela recounted a hilarious call from a psychic lawyer with memory loss who kept forgetting her move details. Taylor shared a horror story about cleaning out a squatter home and a urine-soaked couch—only to have the crew joke about selling it in their group chat.
But behind the laughter is a core principle: Bust and Moves uses humor and trust to build one of the strongest mover cultures I’ve seen.
Jobs can be physically demanding and emotionally draining. A fun, supportive crew culture helps movers stay motivated, engaged, and loyal.
In our interview, Marcela and Taylor opened up about how 2020 pushed them to the edge. Business was up—but so were arguments. Conflicting roles, poor communication, and lack of boundaries made things rough. Marcela stepped away to start her own business… and it worked. But she came back with clarity: they’re better together.
Now, they’ve delegated roles, hired team leads, and aligned their strengths. And their marriage? Stronger than ever.
If you’re working with your partner, create clear roles and off-duty zones. Respect each other’s space, and don’t be afraid to step away before stepping back in with fresh perspective.
One thing I admire about BustNMoves is their commitment to delegation. They’ve trained their dispatch team to handle call-ins. They’ve documented workflows for operations and even household management.
I asked how they handle fires, and Marcela said, “We don’t hear about them anymore.” That’s what good systems do—they give you back your peace.
Build processes like you’re preparing to sell the business—even if you never will. Systems don’t just save time—they preserve sanity.
Four kids. Four locations. One power couple. During our interview, I was amazed at how Marcela and Taylor juggle parenting with leadership.
They’ve set up systems at home just like in their business. A nanny. A home routine. Date nights—even if it’s just takeout in the car. They’ve learned to divide responsibilities: if something’s on fire at work, Taylor handles it. If it’s at home, Marcela does.
You can’t do it all. Delegate at home the same way you do in the business. Your time is your most valuable resource—treat it like gold.
One of the strongest themes in our conversation was crew culture. Taylor shared that movers see the worst side of people—mess, stress, chaos. But when you create a team that laughs, trusts, and believes in each other, even the ugliest jobs become bearable.
Culture is more than pizza on Fridays. It’s psychological safety, trust, and a sense of belonging. Build it intentionally and guard it fiercely.
When I asked Taylor for his elevator pitch, he didn’t miss a beat:
“Close your eyes. Picture your apartment. Now picture your dream home. Moving all your stuff there—that freaking sucks. We take the suck out.”
That pitch is visceral. It hits every emotional note. And in a crowded market, emotion wins.
Sell solutions, not services. Tap into your client’s emotions—fear, stress, uncertainty—and position yourself as the relief
At Movified, I don’t just host a podcast—I help build a movement. Our guests are real people running real companies. We go deep on topics most business podcasts won’t touch: burnout, marriage, family dynamics, crew loyalty, and systems that actually work.
Interviewing Marcela and Taylor was both energizing and enlightening. They represent what’s possible in this industry: building a business you love without sacrificing the life you’re building it for.
💬 Quote to Remember:
“Together, we realized—we are the secret sauce.” – Marcela Kerbs
Mark Hirschi has been in the trenches. He knows what it’s like to juggle family, business, and personal well-being. That’s why every episode of Movified goes beyond the boxes and into the mindset, motivation, and mission behind real moving businesses.
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