Introduction
The moving industry is changing quickly. A decade ago, success came from referrals, Yellow Pages ads, and yard signs. Today, success requires mastering social media for moving companies. Customers and referral partners check your online presence before they ever pick up the phone.
In Part 2 of the Moving Letters AI Podcast, host Matt continues his conversation with Austin Yarborough, owner of Central Coast Moving & Storage, who shares advanced insights from his Social Media Sales Playbook. In this follow-up, Austin discusses the apps and tools that fuel his social strategy, the referral monetization system that brings him steady leads, and the mindset shift that allows him to scale faster by acting instead of waiting for perfection.
This article is designed for moving company owners, franchisees, and industry professionals who want to learn how to turn social media into a predictable business growth engine.
Key Takeaways
What You’ll Learn:
- Posting daily across multiple platforms compounds visibility and trust.
- Referral sources such as real estate agents, contractors, and small businesses often outperform direct advertising.
- The 90% Rule: done today is better than perfect tomorrow.
- Google Business Profile activity is one of the most effective and overlooked SEO tools for movers.
- Building a repeatable Playbook allows social media to scale beyond the owner’s involvement.
Table of Contents
- Why Social Media Matters for Moving Companies
- Austin Yarborough’s Social Media Playbook (Part 2)
- From Ideas to Execution: Content That Converts
- Referral Monetization: Turning Posts into Partnerships
- The 90% Rule: Why Action Beats Perfection
- Content Planning and Weekly Strategy
- Austin’s Five-Year Vision and Self-Development
- Why Choose Movified
- Conclusion
Why Social Media Matters for Moving Companies
For movers, social media is not a nice-to-have—it is the new storefront. Potential clients look at your feeds before calling. Referral partners, such as realtors or contractors, also judge your professionalism by your online activity. If you are invisible online, you risk being invisible in the marketplace.
Austin points to industry leaders such as Piece of Cake Moving and Roadway. Their success comes not just from strong operations but from consistent online posting. These companies dominate because they show up every single day, across every platform their clients use.
“Consistency beats polish every time,” Austin says. “Post everywhere, because your clients live on different platforms.”
Austin Yarborough’s Social Media Playbook (Part 2)
Austin’s Playbook is practical, affordable, and scalable. He proves you don’t need expensive tools to run a successful social strategy.
He uses Canva for design, Captions for automatic subtitles, Google Docs for documenting weekly strategies, Giphy for branded stickers, Bitwarden for password management, and Google Drive for shared organization. Most of these tools are free or under $13 a month.
Documentation is a key differentiator. Every week, Austin and his team log activities and strategies in Google Docs. If staff changes, the process is already mapped out and repeatable.
Organization is equally important. Google Drive stores raw files, edited projects, training videos, and finished content. Nothing gets lost in random phone folders or forgotten Canva accounts.
He also dives into Giphy, which most movers ignore. By creating branded GIFs for Instagram Stories, Austin adds a professional touch while driving more views and engagement.
From Ideas to Execution: Content That Converts
Content ideas are never-ending once you build the right system. Austin recommends creating a bank of at least 100 ideas. His Playbook provides 50 to get started, including: answering common FAQs, filming morning dispatch, showcasing how movers protect homes, and explaining everyday objections.
He also encourages owners to identify team members who enjoy being on camera. A simple test shoot in the warehouse—such as “show me how you build a box”—quickly reveals who is natural on video. With just three to four talking points, anyone can deliver short, authentic clips.
The process flows like this:
- Capture (photo shoots, phone videos, team contributions).
- Process (edit with Canva, Premiere, or Opus Clips).
- Publish (Instagram, TikTok, LinkedIn, YouTube, and Google Business).
- Amplify (cross-post to Threads and Facebook).
- Track (likes, follower growth, watch time).
- Iterate (improve hooks, adjust topics).
Google Business Profile deserves special mention. Posting photos and updates daily signals activity to Google, boosting local search results. Austin’s main location has over 500 reviews, while his smaller location has fewer than 20—but both rank highly because of consistent posting.
Referral Monetization: Turning Posts into Partnerships
One of Austin’s most powerful insights in Part 2 is his referral monetization strategy.
He explains it with a simple metaphor: running a Google Ad gets you one apple. Building strong relationships with referral partners creates an apple tree that keeps producing fruit.
Referral partners include real estate agents, contractors, painters, and local business owners. By posting daily and engaging with their content, movers stay top of mind. These partners then funnel clients consistently.
Austin stresses that referral sources are often overlooked compared to direct advertising. Yet, cultivating these relationships can yield more sustainable and higher-quality leads.
The 90% Rule: Why Action Beats Perfection
Many movers hesitate to post content because it isn’t perfect. Austin counters with his 90% Rule: release it when it is 90% ready. The last 10% of perfection often consumes 90% of the time.
He shares an example of creating a printed presentation folder. The QR codes weren’t perfectly aligned, but he released it anyway. The folder generated business immediately and allowed him to gather real feedback for improvements.
The lesson is simple: more action is better than less action. Perfection can wait—momentum cannot.
Content Planning and Weekly Strategy
Inside the Social Media Playbook, Austin shares a weekly planner to help movers stay consistent.
He posts testimonials on Tuesdays, engaging videos during the weekdays, and allows his virtual assistant creative freedom on weekends. This balance keeps content fresh and prevents owners from bottlenecking the process.
Recycling content is also part of the plan. Followers grow over time, meaning many people haven’t seen your earlier posts. Recycling ensures evergreen ideas continue to deliver value.
Austin’s Five-Year Vision and Self-Development
Austin also touches on personal growth and long-term vision. He believes tough love and accountability helped him lose weight, stop drinking, and build healthier habits. These same lessons apply to business.
His five-year plan includes earning $1 million annually, owning five storage facilities, expanding into multiple moving locations, and stepping into the coaching space for movers on the West Coast. Personally, he envisions living near the beach, walking his dogs daily, and maintaining balance with family and business.
“Keep going,” Austin says. “Success is on the other side of your current challenge.”
Why Choose Movified
Movified is more than a podcast. It is the leading content hub for movers, owners, and industry professionals seeking practical strategies to grow. With decades of combined experience, trusted guest insights, and SEO-optimized resources, Movified delivers the exact playbooks movers need to thrive.
Conclusion
Part 2 of Austin Yarborough’s interview proves that social media for moving companies is more than likes and shares—it’s about building trust, cultivating referral networks, and creating sustainable growth.
The key lessons are clear: post daily, nurture referral sources, act quickly using the 90% Rule, and leverage Google Business for SEO. Movers who embrace these practices will not only grow their visibility but also secure long-term business success.
“Consistency beats polish. Action creates momentum. And momentum creates results.” – Austin Yarborough
