Introduction
Why do some moving companies spend $500 a month on Facebook and never book a job, while others spend $5,000 and cannot even keep up with demand?
According to Colton Pritchard, founder of the digital agency Unboxed, the difference is not luck or the algorithm—it is about capturing human attention. In this episode of Movified Mondays, host Mark Hirschi sits down with Colton to break down why traditional moving company advertising is broken, why static boosted posts are a waste of money, and how switching to authentic, humble video commercials can 12X your Meta ad returns.
Key Takeaways
What You'll Learn:
- Why “boosting” a static Canva image is the fastest way to waste your marketing budget.
- The importance of not making your commercial look like a commercial.
- Why AI should be used to test quantities of ads, not to replace the authentic human element on camera.
- The exact “Introduction” script every moving company owner should film this week.
Table of Contents
The Problem with "Jack of All Trades" Agencies
Many digital marketing agencies pitch themselves to moving companies as a one-stop shop, offering SEO, Google Ads, website design, and Meta advertising. Colton believes this model is fundamentally broken because agencies lose sight of being exceptional at one specific thing.
When agencies try to pump out mass content across multiple platforms, they often resort to AI-generated static imagery that fails to grab attention. Unboxed took a different route by hyper-focusing exclusively on Meta video ads, ensuring moving companies maintain their privately-owned, family-operated feel throughout the entire advertising pipeline.
Stop Boosting Static Posts
Moving company owners are notorious for designing a static image on Canva, loving the aesthetic, and throwing $100 at it using Facebook’s “Boost Post” button.
Colton warns that this is a terrible strategy. Boosting a post usually just shows the image to people who already follow your brand, rather than saturating the broader market to capture new leads. To successfully generate revenue on Meta, companies must invest in structured ad sets and prioritize video content. Video creates a “scroll stop” that a static graphic simply cannot replicate, allowing owners to talk directly to the homeowner and ease the stress of the moving process.
The Hook: Be Humble, Not Flashy
The biggest mistake owners make on camera is trying to act like a polished, high-budget TV commercial.
Because users install ad blockers and constantly skip sponsored content, your ad must look and feel like an organic, humbly spoken post. Colton insists that the company owner must be the one on camera—not an actor or a random employee—to build immediate trust.
The Script to Film This Week: If you want to start winning on Meta, Colton suggests filming a simple “Introduction to the Marketplace” video.
- Honest conversations about wasted ad spend and broken marketing tactics.
- Proven strategies from niche industry experts like Colton Pritchard.
- Lessons earned through real-world execution, ensuring the next generation of movers does not have to learn everything the hard way.
Conclusion
Marketing has never been about spending more money; it is about understanding people better. If you can capture attention, earn trust, and tell authentic stories through video, you will consistently outperform competitors with massive budgets and generic AI-generated graphics. Stop boosting static posts, get in front of the camera, and start introducing yourself to your city.
