Introduction
As a moving company owner, you are an expert at relocating household goods. However, when a customer books a long-distance move, they are inevitably faced with a secondary logistical nightmare: what do they do with their vehicles?
While most movers ignore auto transport due to liability and equipment barriers, they are leaving massive revenue on the table. In this episode of Movified Wednesdays, recorded at the ATA MSC conference, Mark Hirschi and Steven Reed sit down with Zach Burgos of Run Buggy. They break down how moving companies can seamlessly integrate a white-labeled auto transport portal onto their websites, capturing a 5% commission on every car shipped without ever having to manage the logistics, touch the steering wheel, or field a customer complaint.
Key Takeaways
What You’ll Learn:
- Why moving companies are ignoring a massive long-distance upsell by failing to ask about auto transport.
- How to white-label an auto shipping widget directly onto your moving company’s website.
- Why Run Buggy’s pricing model eliminates the traditional “bait and switch” tactics used by auto brokers.
- The exact zero-cost onboarding process to turn your website into an auto transport revenue stream.
Table of Contents
- The Auto Transport Barrier
- White-Labeling the Logistics
- Eliminating the “Bait and Switch”
- Getting Paid: The 5% Commission
- Why Movified Preserves These Industry Stories
- Conclusion
The Auto Transport Barrier
Most moving companies avoid offering auto transport because they lack the specific licenses, four-wheel trailers, and bandwidth required to safely haul vehicles across the country.
Instead of turning those customers away or forcing salespeople to manually chase down third-party broker quotes, moving companies can partner with a specialized network. Run Buggy was built by auto-industry veterans—including executives who helped launch Carvana—to streamline the outdated, high-friction process of car shipping. By acting as a digital marketplace, they connect customers to a verified network of 17,000 background-checked drivers, absorbing all the liability and logistics while allowing the moving company to offer a holistic, full-service relocation package.
White-Labeling the Logistics
The true value of this system is its seamless integration.
Run Buggy does not charge moving companies to use their software. Instead, they provide a hyperlink that a moving company’s web developer can embed behind a “Car Shipping” tab on their existing website. This process “white-labels” the service; when a customer clicks the tab, they interact with the quoting widget under the trusted branding of the moving company (e.g., “Big League Movers Powered by Run Buggy”).
The customer inputs their vehicle identification number (VIN), origin, and destination, and receives an instantaneous quote. Run Buggy then handles the entire transaction, dispatch, and customer service from start to finish, completely removing the moving company’s office staff from the operational loop.
Eliminating the "Bait and Switch"
A major reason movers avoid recommending auto brokers is the rampant fraud and “bait and switch” pricing within the industry.
Traditional brokers will often quote an artificially low price (e.g., $300) to secure the job, only to return to the customer days later claiming the market demands a higher fee (e.g., $400) to actually move the car. Run Buggy guarantees transparency: the price the system spits out is the exact price the customer pays, ensuring the moving company’s reputation is never damaged by hidden fees or deceptive broker tactics. Furthermore, their drivers utilize a digital app to provide customers with real-time tracking updates and before-and-after photos of the vehicle, mirroring the “Uber” experience for car shipping.
Getting Paid: The 5% Commission
Partnering with an auto shipper is only valuable if the moving company actually profits.
Run Buggy operates on a straightforward commission model: the moving company earns 5% of the total shipping cost for every vehicle booked through their website’s portal. At the end of every month, Run Buggy sends the moving company a reverse invoice detailing exactly how many cars were shipped and deposits the 5% commission directly into the mover’s bank account. To ensure transparency, moving companies are given access to a backend portal to track which of their leads converted into shipped vehicles.
Why Movified Preserves These Industry Stories
Movified exists to document the knowledge that textbooks miss.
Hosted by Mark Hirschi, the show dives into the tools, technologies, and realities of running a modern moving business. Movified’s value lies in:
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Honest conversations about operational blind spots, such as failing to ask long-distance clients how they plan to move their cars.
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Proven, highly tactical strategies from industry innovators like Zach Burgos.
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Lessons earned through real-world execution, ensuring the next generation of movers does not have to learn everything the hard way.
Conclusion
If your sales team is not actively asking long-distance customers what they plan to do with their vehicles, you are leaving money on the table. By integrating a white-labeled auto transport portal onto your website, you can provide a premium, full-service relocation experience while securing a 5% commission on every vehicle moved. It is zero cost, zero liability, and a zero-excuse way to immediately increase your company’s bottom line.
