If your 2025 marketing strategy still leans heavily on flyers, Google Ads, and discount codes, you’re already falling behind. Today’s consumers crave more than just a service—they want a brand they can trust, a story they can believe in, and an experience that feels personal. In Part 2 of his Movified Podcast interview, Austin Yarborough, owner of Central Coast Moving & Storage, shares how he built a brand rooted in emotion, purpose, and precision. Through his signature Golden Ticket rewards strategy, compelling storytelling, and a deep investment in sales team culture and training, Austin turned traditional marketing on its head—proving that real growth comes from connection, not coupons. This blog delivers the strategies and insights moving company owners need to elevate their marketing, build brand loyalty, and lead with authenticity in a competitive landscape.