Introduction
What does it really take to build a thriving moving business in today’s competitive market? Is it trucks, crews, or pricing? According to Regan, CEO of 43 Inc. and founder of The Hub and The Contractor, the secret is none of those. The real foundation lies in marketing, accountability, and community impact.
In this episode of the Movified Podcast, hosted by Mark Hirschi and Steven Reed, Regan Weiss reveals how movers can reframe themselves as marketing companies that just happen to move furniture. He shares strategies on public speaking, staff culture, unofficial sponsorships, and why building local business ecosystems is the true growth hack. If you’re a moving company owner, franchisee, or industry professional looking to scale smart, this blog is your roadmap.
Key Takeaways
What You’ll Learn:
- A thriving moving business sees itself as a marketing company first, moving company second.
- Employees are your most underutilized assets—train and empower them to become brand ambassadors.
- Community partnerships and unofficial sponsorships amplify credibility and referrals.
- Public speaking, storytelling, and authentic leadership are core to winning trust in the industry.
Table of Contents
The Marketing Mindset Every Moving Company Needs
To run a thriving moving business, you must adopt a marketing-first mindset. Regan challenges movers to stop seeing themselves as simply home service providers. Instead, recognize that customers choose movers based on perception, trust, and visibility.
“You are a marketing company first that happens to market moving.” – Reagan
This shift changes everything: from your ad spend, to your team’s role in community involvement, to how you tell stories online. Reagan emphasizes the importance of being seen, heard, and relatable. Customers don’t buy moving—they buy people they trust.
Public Speaking & Storytelling for Movers
One of Reagan’s biggest lessons is the power of public speaking. At industry events like Moving Titans, his keynote pushed movers to see themselves as brands. He explains that confidence, storytelling, and the pause are secret weapons.
“The pause is probably the most impactful thing on the planet.” – Reagan
By learning to pause, connect, and use micro-expressions, movers can command attention and build authority. This isn’t just for conferences. Public speaking translates to sales pitches, videos, and customer interactions.
Action Steps for Movers:
- Take an acting or Toastmasters class to refine delivery.
- Practice short videos with strong pauses and bullet points instead of scripts.
- Share authentic stories—even failures—to build credibility.
Employees as Brand Builders
A thriving moving business leverages employees as marketers. Reagan calls them the most underutilized asset in the industry. When staff share about their company, culture, and leadership online, it builds trust and employer branding.
Example Practices:
- Assign a Marketing Champion within the team to gather daily photos/videos.
- Incentivize posts: rewards for social shares, creative reels, or community highlights.
- Integrate social promotion into SOPs so it becomes routine.
“If your staff aren’t lifting you up online, something’s broken in the culture.” – Reagan
Unofficial Sponsorships & Community Impact
Steven describes Reagan as the GOAT of unofficial sponsorships. The idea is simple but powerful: instead of just advertising your own services, promote other businesses in your community. Tag them on social media, share their wins, collaborate on giveaways.
This creates a ripple effect—suddenly, dozens of other businesses are also lifting your brand. It’s low-cost, high-return marketing that also strengthens your local reputation.
Community Strategies:
- Partner with 5–10 trusted businesses (contractors, HVAC, cleaners).
- Run joint scavenger hunts or holiday giveaways.
- Sponsor small fixes—like cleaning graffiti or restoring a park sign—with your partner network.
Case Study: Scaling with The Hub
Reagan’s Hub Network started with just 13 people in New Port Richey, Florida. Today, it has 55,000+ members and has generated tens of millions of dollars in local business.
The Hub thrives by:
- Verifying businesses (insurance, licenses, worker’s comp).
- Creating accountability and trust with a three-strike rule.
- Allowing businesses to rate customers (similar to Uber).
- Building co-op marketing and training resources.
For movers, the takeaway is clear: build networks that lift others and your business will thrive.
Advanced Tips: Pauses, Micro-Expressions & Presence
Reagan emphasizes that delivery skills multiply your message’s impact. These techniques apply whether you’re on stage, recording content, or speaking to a customer.
Pauses: Create anticipation. People remember what follows silence more than what follows clutter.
Micro-expressions: Subtle shifts—like a smile, eyebrow raise, or jaw clench—add credibility and emotional weight.
Callbacks: Loop back to earlier points in your speech to cement memory and build rhythm.
Persona vs. Authenticity: Amplify your natural energy when on camera, but never fake it. Audiences crave realness.
Why Choose Movified
Movified is more than a podcast—it’s a platform built by movers, for movers. Hosted by Mark Hirschi, owner of Salmon’s Moving & Storage (est. 1913, Vancouver BC), Movified connects movers with top industry voices like Regan Weiss, Tommy Mello, and Austin Yarborough.
Through blogs, podcasts, masterminds, and events, Movified delivers insider strategies on scaling, marketing, hiring, and leadership. With decades in the industry, Movified is your trusted guide for building a thriving moving business.
Conclusion
Building a thriving moving business takes more than trucks and labor. It requires marketing first, authentic leadership, employee engagement, and community partnerships. Regan’s insights prove that when movers shift from transactional to relational, the results can transform not only their business—but their entire community.
“Please keep leading. There aren’t enough men and women willing to step up and lead their communities.” – Reagan
Meet The Host
Mark Hirschi is the founder and host of Movified. With over a decade in the moving and storage industry, Mark combines real-world leadership experience with a passion for mentorship and elevating industry standards.
