Introduction
Missed calls are the silent killer of moving company growth. Every time the phone rings and nobody answers, a competitor wins the business—and you lose thousands of dollars. According to industry studies, nearly 70% of consumers will move on to another company if their first call goes unanswered. In today’s fast-paced market, being unavailable is not an option.
But how do you balance the demand for 24/7 responsiveness with the human need for rest, family time, and employee retention?
That’s the central theme of this Movified Podcast episode, hosted by Mark Hirschi with co-host Matt Young, joined by:
- Ryan Marsh of Supermove
- Zach Baz of MovingLetters.ai
- Steven Reed of Big League Movers & ReadyRoles.com
Together, they break down how the AI voice agent for moving companies, flexible Sunday scheduling, and creative vendor strategies at ATA 2025 are setting new standards for movers across North America.
If you’re a moving company owner, franchisee, or industry professional, this recap will show you how to increase revenue, protect culture, and prepare for the future.
Key Takeaways
What You’ll Learn:
- AI voice agents unlock 24/7 availability without draining your staff.
- Sunday scheduling can be optional, not mandatory—protect family culture while serving customers.
- Personalization at conferences pays off—unique outreach gets you remembered.
- Relationships compound—networking today builds the partnerships that transform tomorrow.
Table of Contents
ATA 2025 — Why Speed and Responsiveness Matter
At the ATA Moving & Storage Conference 2025 in Nashville, one message was repeated in every session: movers who respond first, win first. Customers today expect instant replies—whether that’s during business hours, on weekends, or even in the middle of the night.
But the traditional call center model is expensive, inconsistent, and often fails to capture the nuances of moving. Worse, if your after-hours service isn’t knowledgeable, potential customers hang up frustrated.
This is why the rise of the AI voice agent for moving companies is a game-changer. It ensures that:
- Every call is answered.
- Every lead is logged.
- Every customer receives consistent, branded information.
As Ryan Marsh put it:
“We all need to sleep—but does your business need to?”
AI Voice Agents — The Differentiator Movers Can’t Ignore
AI in moving is no longer futuristic—it’s practical, profitable, and scalable. A properly configured AI voice agent can:
- Recognize repeat customers and recall past moves.
- Schedule virtual surveys immediately after a call.
- Provide consistent answers about pricing, storage, and packing services.
- Push clean data into your CRM without manual entry.
Why It Matters
In the past, missed weekend calls sat in voicemail until Monday. By then, the customer already booked another mover. With an AI voice agent:
- Calls on Saturday at 10 p.m. get answered.
- Surveys are scheduled instantly.
- Sales reps start Monday with pre-qualified opportunities.
Steven Reed emphasized the cultural risk of ignoring AI tools:
“If you fall behind on these tools, your competitors will pass you. In ten years, you might lose your business.”
Virtual Surveys: The Secret Weapon
By linking calls to virtual survey software, movers eliminate friction. Instead of waiting days for a callback, customers are nudged to book their survey immediately. That creates higher conversion rates and stronger first impressions.
How to Implement an AI Voice Agent for Moving Companies
The good news is setup doesn’t take months. Most companies can be live in under an hour.
Step-by-Step Setup
- Define call routing. After-hours and overflow go to the AI agent.
- Forward your lines. Compatible with RingCentral, Dialpad, VoIP, or mobile call forwarding.
- Train the AI. Load FAQs, service areas, upsell options, and brand tone.
- Integrate with CRM. Pushes leads directly into SmartMoving, Supermove, or Oncue.
- Review and refine. Weekly audits of transcripts help the system improve.
What to Expect
- Cost: Call packages scale to your volume, with spam excluded.
- Time: Setup can be 30–60 minutes.
- Results: Reduced missed calls, more booked jobs, and smoother Mondays.
Sunday Scheduling — Balancing Culture and Opportunity
Another major ATA 2025 debate was Sunday work. Should movers open the doors or protect rest days?
Closed Model (Ryan Marsh)
- Weekends closed for crews.
- National accounts handled only if necessary.
- Prioritized family and consistency.
Flexible Model (Steven Reed)
- Staff opt-in via signup sheet.
- Extra Sunday costs passed to customers.
- Skeleton fleet (40%) runs with volunteer staff.
Hybrid Model
Even if offices stay “closed,” an AI voice agent can answer calls and book leads. That way, movers capture demand without forcing crews to sacrifice their day off.
This blended strategy protects culture while maintaining revenue growth.
Trade Show Marketing — Lessons from ATA Vendors
The podcast also explored booth strategies at ATA. Too often, vendors show up late, set up a tablecloth, and wait for traffic. That approach fails.
What worked:
- Personalized mailers — Zach Baz’s team designed unique cards for top movers before the show.
- Creative branding — Bright colors, matching shoes, and themed candy drew attention.
- Relationship-first approach — Instead of hard selling, vendors focused on authentic conversations.
The results were clear: booths that felt personal and memorable stood out. As Steven Reed put it:
“When I see my brand on your table, I walk over immediately.”
Why Choose Movified
At Movified, we go beyond surface-level advice. Our podcasts bring:
- Insider strategies directly from successful movers.
- Credibility: Guests like Steven Reed and Ryan Marsh are running real businesses.
- Actionable takeaways you can apply today.
Conclusion
The moving industry is changing fast. Between AI voice agents for moving companies, flexible Sunday scheduling, and creative trade show marketing, movers who embrace innovation will capture more revenue, build stronger cultures, and outpace competitors.
“Stay Movified means being 1% more—hugging your kids more, thanking your staff more, and booking more jobs without burning out.” — Mark Hirschi
Meet The Host
Mark Hirschi is the founder and host of Movified. With over a decade in the moving and storage industry, Mark combines real-world leadership experience with a passion for mentorship and elevating industry standards.
