Introduction
The moving industry is at a turning point. Old tactics like oversized Yellow Pages ads or word-of-mouth alone no longer guarantee success. Customers expect professionalism, tech-driven efficiency, and trained crews. For many owners, that means finding new ways to level up.
The Moving Titans Retreat—a one-of-a-kind event designed by movers, for movers. In this special episode of the Movified Podcast, host Mark Hirschi sat down with Chad Coatney of Master Movers and Wade Swikle of Two College Brothers Moving & Storage. These two industry leaders are the driving force behind the Moving Titans Retreat and the TitanUp Training platform, both of which are transforming how movers approach growth, culture, and leadership.
If you’re a moving company owner, franchisee, or industry professional, this article will show you how the Moving Titans Retreat can change the way you train your team, collaborate with peers, and scale your business.
Key Takeaways
What You’ll Learn:
- The Moving Titans Retreat blends fitness, networking, and business growth into one immersive experience.
- The new TitanUp Training platform offers world-class sales and mover training with videos, quizzes, and gamification.
- Collaboration is the new competition: movers who share resources and build alliances win in today’s market.
- Investing in team benefits and incentives leads to stronger company culture and long-term profitability.
Table of Contents
- The Rise of the Moving Titans Retreat
- Why Collaboration Beats Competition in Moving
- Inside TitanUp Training: A Game-Changer for Movers
- Plugging the Holes: Business Lessons from the Retreat
- From Fitness to Focus: Why Health Matters for Movers
- Behind the Scenes: How the Retreat Comes Together
- Why Choose Movified
- Conclusion
The Rise of the Moving Titans Retreat
The Moving Titans Retreat isn’t just another conference. Traditional industry events often feature hours of lectures in hotel ballrooms, limited interaction, and predictable vendor booths. The Retreat flips that formula.
Wade Swikle explains:
“Healthy body, healthy mind, healthy business. The movers who stay fit, keep learning, and network relentlessly are the ones who succeed.”
At the Moving Titans Retreat, mornings start with group workouts, tug-of-war challenges, and team-building activities that break down barriers quickly. Afternoons and evenings are packed with short, high-impact talks from industry leaders like:
- Andy Elliott, world-class sales trainer
- Tommy Mello, $200M home services entrepreneur
- Larry O’Toole, founder of Gentle Giant Moving
- Sean Crane, motivational speaker with a powerful life story
By combining physical activity with professional insights, the Retreat creates a total experience that fuels both personal growth and business transformation.
Why Collaboration Beats Competition in Moving
Historically, moving companies avoided collaboration. Competitors were seen as threats, and knowledge sharing was rare. That mindset is fading fast.
Wade Swikle emphasizes the shift:
Movers now share overflow jobs when schedules are full.
Companies trade long-distance and specialty moves they can’t handle.
Owners verify job applicants across networks to avoid bad hires.
This abundance mindset is reshaping the industry. Instead of fighting over scraps, companies are working together to grow the entire market.
Mark Hirschi pointed out the difference compared to a decade ago:
“Networking events were dry, cliquey, and limited to van lines. Independent agents were left out. Now, through groups like the Moving Titans, owners can connect openly and actually help each other solve problems.”
Inside TitanUp Training: A Game-Changer for Movers
One of the biggest challenges in moving has always been training crews effectively. Sales coaching exists, but until recently, no standardized, high-quality mover training was available.
That’s why the Moving Titans Retreat organizers created TitanUp Training.
This Netflix-style training platform includes:
- Hundreds of videos covering moving techniques, sales strategies, and customer service.
- Quizzes and gamification that award points and track team performance.
- Leaderboards ranking movers within their own companies and across the entire TitanUp network.
- Continuous updates with new content from movers, industry veterans, and business experts.
Chad Coatney explained the inspiration:
“I invested $30,000 into Cardone University and saw how much it helped my sales team. We wanted to create something just as powerful, but specifically for movers. TitanUp Training is the program I wish I’d had years ago.”
The platform isn’t just theory. Both Chad and Wade use it daily in their own businesses, giving it credibility and ensuring the content is practical.
Plugging the Holes: Business Lessons from the Retreat
One of Wade’s most memorable talks at the Retreat centered on a simple analogy: holes in socks.
He shared:
“If you’ve got holes in your socks, eventually you’ll feel them. It’s the same with your business. Small problems—like unchecked spending or poor systems—grow into big issues if you ignore them.”
During the pandemic, many moving companies enjoyed record revenues. But instead of preparing for the future, some spent recklessly on trucks, uniforms, or credit cards. When demand normalized, those “holes” in cash flow became painful.
How to plug the holes:
- Track expenses weekly and review every line item.
- Eliminate waste like unnecessary meals or perks.
- Incentivize crews to upsell services such as packing or valuation.
- Invest in retention tools like health insurance and retirement plans.
From Fitness to Focus: Why Health Matters for Movers
One thing that sets the Moving Titans Retreat apart is its focus on fitness and wellness. Attendees wake up early for team-based workouts—tug-of-war, bodyweight challenges, and partner drills.
The goal isn’t just exercise. It’s about building camaraderie, practicing teamwork, and forming relationships that carry into the networking sessions later in the day.
Chad Coatney explains:
“When I first joined a Mastermind, I saw how successful leaders all worked out daily and ate healthy. Fitness isn’t just physical—it helps you operate at your best in business too.”
The workouts also break the ice. Instead of sitting with the same people at every meal, attendees rotate partners and teams, creating dozens of new connections in a matter of hours.
Behind the Scenes: How the Retreat Comes Together
Putting on a Moving Titans Retreat is no small task. From vendors and sponsors to venues and fire marshals (yes, even sparklers required approval), the logistics are intense.
Faith, a key member of the Titans team, runs operations nearly full-time. Chad, Wade, and their team spend thousands of hours and invest hundreds of thousands of dollars to make each retreat a reality.
Despite the costs, the organizers don’t pay themselves. All profits are rolled back into making the next event bigger and better.
Wade Swikle shared:
“We’re not in this to make a quick buck. We want to raise the bar for the entire industry. Every retreat builds on the last one.”
Ticket pricing has evolved too. Early adopters get the best deals, while late buyers pay more. This rewards movers who commit early and helps cover the steep upfront costs of production.
Why Choose Movified
At Movified, we don’t just report on industry news—we’re embedded in it. As one of the oldest moving companies in Vancouver, Salmon’s Transfer has seen every shift in the market since 1913. That credibility, combined with insider access to movers across North America, makes Movified the trusted hub for moving company owners.
Through our podcast, blogs, and resources, we bring you:
- Exclusive interviews with industry leaders like Chad Coatney and Wade Swikle.
- Proven frameworks you can apply immediately.
Access to real stories, including wins, mistakes, and lessons that help movers grow faster.
Conclusion
The Moving Titans Retreat is more than an event. It’s a movement that combines fitness, collaboration, and industry-leading insights to help movers transform their businesses. Paired with the TitanUp Training platform, it gives owners the tools to elevate crews, strengthen culture, and compete at a higher level.
If you’re serious about growth in 2025, attending the Moving Titans Retreat and adopting TitanUp Training should be on your radar.
Meet The Host
Mark Hirschi is the founder and host of Movified. With over a decade in the moving and storage industry, Mark combines real-world leadership experience with a passion for mentorship and elevating industry standards.
