Introduction
In the moving industry, trucks and tools matter—but they’re not the secret to sustainable success. What really drives growth is leadership. The kind of leadership that puts people first, defines clear expectations, and builds a culture that inspires loyalty. Without this, even the most ambitious moving company risks becoming another cautionary tale.
In Part 2 of our engaging conversation with Tim Krupp on the Movified Podcast, host Mark Hirschi uncovers the deeper strategies Tim uses to scale his companies, Krupp Moving & Storage and MoveBees. From building faith-driven culture to providing endless opportunities for movers, Tim demonstrates what true moving leadership looks like in practice.
If you’re a moving company owner, franchisee, or industry professional, this article offers actionable insights you can use to transform your teams, strengthen retention, and unlock new growth.
Key Takeaways
What You’ll Learn:
- Right people, right seats: Define roles and use scorecards so employees know how success is measured.
- Servant leadership works: Tim blends faith and influence to create trust and loyalty in his teams.
- Opportunities build retention: When movers see career paths beyond the truck, they stay longer and grow stronger.
- Systems create scalability: Tools like EOS and KPIs allow leaders to focus on growth instead of firefighting.
Table of Contents
Why People Are the Foundation of Growth
Tim’s leadership approach centers on a principle from Jim Collins’ book Good to Great: get the right people in the right seats. Too often in moving companies, responsibilities are blurred—movers handle dispatch, sales bleeds into operations, and accountability vanishes. Employees end up uncertain about whether they’re succeeding or failing.
To solve this, Tim implemented clear roles paired with scorecards. Each person knows exactly what their responsibilities are, and more importantly, how success is measured. This clarity transforms day-to-day operations. Employees no longer rely on gut feelings or manager approval; instead, they can see their own progress.
“Employees shouldn’t have to guess whether they’re doing a good job. Give them the scorecard and they’ll measure themselves.” – Tim Krupp
Scorecards also enhance transparency. Everyone in leadership sees the same metrics, and team members know that performance is tracked consistently. This reduces micromanagement and empowers employees to own their roles.
Faith and Servant Leadership in the Moving Industry
While many leaders rely solely on policies and processes, Tim emphasizes faith-driven leadership. His model of servant leadership—inspired by James Hunter’s book The Servant—means putting employees first, ensuring they have the tools and clarity they need, and genuinely caring for their personal lives.
Tim integrates his faith openly in the workplace. He shares Bible verses, prays with employees when invited, and mentors leaders on both work and life. Over time, this has created profound impact—employees overcoming addiction, discovering new purpose, and even starting families with stronger foundations.
“My role is to serve my people by ensuring they’re in the right role, that they have everything they need, and that they know I care about them.” – Tim Krupp
This people-first approach builds trust that money alone can’t buy. Team members know Tim sees them as individuals, not just employees. That creates a culture of loyalty and resilience, even in an industry known for high turnover.
From Movers to Leaders: Building Career Paths
One of Tim’s strongest convictions is that movers deserve a future beyond the truck. In many moving companies, career paths stop after becoming a driver or dispatcher. This lack of opportunity fuels turnover.
At Krupp Moving & Storage, the opposite is true. Employees see tangible growth paths, and Tim actively promotes from within.
- A mover once considered a “long shot” now runs the Columbus branch, generating millions in revenue.
- A top salesperson launched Krupp Cincinnati as a managing partner, owning part of the success he built.
- A former teacher now serves as Chief of Staff, ensuring Tim’s vision translates across multiple branches.
This culture of growth changes everything. Movers don’t just see a paycheck—they see a career. Leaders aren’t imported from outside but grown from within, preserving company values and continuity.
Case Study: MoveBees and the Power of Core Values
Tim’s other venture, MoveBees, proves that the same principles apply in sales operations. MoveBees was created to give moving companies a reliable inside sales solution, and culture was built into the foundation.
One standout core value is sportsmanship. In high-pressure sales environments, competition often turns toxic. At MoveBees, competition is healthy, supportive, and team-focused. Wins are celebrated collectively, and employees are reminded that success is shared.
These values aren’t abstract—they guide management conversations. Instead of saying, “You’re underperforming,” leaders point back to the values: “Our core value is sportsmanship, and this behavior doesn’t align. Why is that?” This shifts feedback from confrontation to accountability.
Combined with rigorous hiring standards, three weeks of initial training, and ongoing coaching with KPIs, MoveBees has scaled rapidly. For many moving companies, they now serve as the backbone of sales, answering calls, following up on leads within minutes, and scheduling estimates.
“If your leads sit more than five minutes, you’re leaving money on the table. MoveBees fixes that.” – Tim Krupp
Why Choose Movified
At Movified, our mission is to bring you authentic industry stories and strategies from leaders like Tim Krupp. Unlike generic business content, Movified delivers lessons directly from the trenches of the moving world.
With decades of experience, we provide a hub where owners, franchisees, and operators can learn what actually works. Whether it’s culture, leadership, marketing, or scaling, our content gives you the insider playbook movers need to thrive.
Explore all episodes of the Movified Podcast.
Conclusion
Scaling a moving company doesn’t happen by accident. It happens when leaders prioritize people, culture, and systems. In Part 2 of his Movified Podcast interview, Tim Krupp shows us that servant leadership, faith, and career opportunities are the cornerstones of lasting growth.
If you want to retain your best movers, strengthen company culture, and build future leaders, follow Tim’s blueprint: put the right people in the right seats, anchor your company in strong values, and create opportunities at every level.
Meet The Host
Mark Hirschi is the founder and host of Movified. With over a decade in the moving and storage industry, Mark combines real-world leadership experience with a passion for mentorship and elevating industry standards.
