How Austin Yarborough Built a Purpose-Driven Moving Brand Through Storytelling | Building a Moving Brand Part 2
If your 2025 marketing strategy still leans heavily on flyers, Google Ads, and discount codes, you’re already falling behind. Today’s consumers crave more than just a service—they want a brand they can trust, a story they can believe in, and an experience that feels personal. In Part 2 of his Movified Podcast interview, Austin Yarborough, owner of Central Coast Moving & Storage, shares how he built a brand rooted in emotion, purpose, and precision. Through his signature Golden Ticket rewards strategy, compelling storytelling, and a deep investment in sales team culture and training, Austin turned traditional marketing on its head—proving