Introduction
Growing a moving company isn’t just about adding trucks or expanding your service area—it’s about making smarter decisions, avoiding expensive missteps, and building real brand equity. In Part 2 of our Movified Podcast interview with John Watson, owner of Eager Beaver Moving in Edmonton, Alberta, we go beyond origin stories and dive into what happens when a second-generation mover decides to grow while staying grounded.
In this post, you’ll hear how John:
- Avoided opening a second location too soon
- Navigated two $100,000 investment mistakes
- Built a hyper-local email strategy from scratch
- Maintained a 4.9-star average across 1,500+ reviews
Let this serve as your field guide for scaling smart—not fast.
Key Takeaways
What You’ll Learn:
- Why newsletters can outperform social media for staying top-of-mind
- What NOT to do when expanding into portable storage or containers
- How to build community ties that fuel long-term marketing
- Lessons from costly failures every mover should hear
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Table of Contents
- How Eager Beaver Uses Local Newsletters to Stay Relevant
- The $200K Mistake: A Hard Lesson in Focus
- Scaling Smarter, Not Faster: Calgary on Hold
- How Eager Beaver Earned 1,500+ Reviews
- Why Choose Movified
- Conclusion
How Eager Beaver Uses Local Newsletters to Stay Relevant
Many moving companies ignore email marketing or rely entirely on third-party tools. But after a Canadian holiday got misrepresented by a U.S.-based platform, John’s team decided to go fully custom.
Today, they run two email campaigns per month:
- A personal update from John (family news, community events, etc.)
- A longer newsletter featuring home services spotlights and company updates
These emails help build:
- Deeper relationships with past clients
- Awareness for collaborators (plumbers, designers, realtors)
- Trust through transparency
Pro Tip: Use your CRM (like SmartMoving) to automatically tag leads and segment your newsletter audience. Even quote requests should go into your long-term nurture funnel.
The $200K Mistake: A Hard Lesson in Focus
John shared two expansion mistakes that cost his company more than $200,000—and why neither of them were worth it.
🚫 Mistake #1: Flat-Pack Storage Containers
Imported from Turkey, these sleek containers seemed like an upgrade over wooden vaults. They were attractive, stackable, and cheap. But there was no real demand. They sat in his yard unused, soaking up $100,000.
“We sell storage services—not storage units. I knew better, but got talked into it.”
🚫 Mistake #2: Flatbed Truck + Forklift System
Trying to speed up portable storage delivery, John bought an old forklift that wouldn’t fit through the warehouse bay and a flat-deck truck that didn’t improve efficiency. Another $100,000 gone.
📌 Lesson: Just because it looks like innovation doesn’t mean it’s profitable. Always validate market fit before spending big.
Scaling Smarter, Not Faster: Calgary on Hold
Opening a second location in Calgary was on the company’s vision board for 2024. But John pumped the brakes after realizing the systems weren’t ready.
“It’s easy to open a second location. It’s hard to keep it running without bleeding resources.”
Instead, Eager Beaver is investing in:
- Daily sales roleplay and scripting
- Better objection-handling workflows
- Performance-based marketing campaigns
The team is creating a system that can run in any city—not just Edmonton.
📌 Pro Tip: Before expansion, stress test your sales process. If it can’t perform in a cold market, you’re not ready.
How Eager Beaver Earned 1,500+ Reviews
With over 1,500 reviews and a 4.9-star average, Eager Beaver has one of the strongest reputations in Canada’s moving industry.
Their secret? Integration and culture.
✅ Review Process:
- Crews are trained to ask for reviews at the end of every job
- Review links are included in post-move follow-up emails
- Office team monitors and responds to every piece of feedback
John believes in relationship-first business. His wife, although not full-time in the business, actively networks and brings in new referral partners.
📌 Stat: Only 1 in 10 customers typically leaves a review without being asked. Building the habit internally is crucial.
Why Choose Movified
Movified is the #1 podcast and content hub for ambitious moving company owners. We showcase:
- Real stories from the field
- Revenue-generating strategies
- Insights from franchisees, independents, and industry tech leaders
Conclusion
From unused containers to community-driven email wins, Eager Beaver Moving shows that smart growth is about refining—not rushing.
John Watson’s transparency is a rare gift in an industry often defined by hustle culture. Let his lessons be your filter the next time a “great idea” hits your desk.
Meet The Host
Mark Hirschi is the founder and host of Movified. With over a decade in the moving and storage industry, Mark combines real-world leadership experience with a passion for mentorship and elevating industry standards.
