Introduction
The moving industry has always been known for grit, sweat, and long hours—but not always for cutting-edge technology. Many moving companies still rely on handwritten dispatch notes, whiteboards, and binders to run their daily operations. While these methods technically “work,” they drain efficiency and prevent businesses from reaching their full potential.
Enter Supermove moving software, an all-in-one platform designed specifically for movers. With powerful automations, flexible customization, and a responsive support team, Supermove is helping companies leave behind outdated practices and embrace modern systems.
In this episode of the Movified Podcast, host Mark Hirschi sat down with Ryan Marsh—longtime industry professional and Supermove leader—to unpack how moving companies can leverage software to grow smarter, prevent burnout, and diversify revenue streams.
If you’re a moving company owner, franchisee, or decision-maker ready to take your operations to the next level, this article is your guide.
Key Takeaways
What You’ll Learn:
- Automation saves time: Supermove moving software automates follow-ups, reminders, and job details—so staff can focus on sales and service.
- Customization matters: Every mover operates differently, and Supermove adapts to your workflow instead of forcing cookie-cutter processes.
- Relationships drive success: Ryan emphasizes that relationships—with clients, peers, and vendors—are the foundation for long-term growth.
- Commercial contracts stabilize revenue: Transitioning from household-heavy business to commercial work boosts margins and reduces seasonality.
Table of Contents
The Challenge of Legacy Moving Practices
For decades, moving companies have been slow to adopt new technology. While industries like HVAC, construction, and logistics embraced advanced systems, movers often clung to pen-and-paper processes.
Mark recalled using “The Book” at Salmon’s Moving & Storage. This massive binder held every scheduled job. Salespeople penciled in details, and dispatchers spent hours erasing and rewriting whenever a move was canceled or changed.
Ryan had a similar experience:
“I’d come into the office every morning and ask four people, ‘Where’s the appointment binder?’ Once I found it, I’d copy my page for the day and that was my GPS. It worked, but it wasn’t efficient.”
These legacy practices created inefficiency and stress. Changes meant conflict between sales and dispatch. Handwriting errors caused confusion. Whiteboards improved visibility slightly but still required constant updates.
Why Supermove Moving Software Stands Out
The CRM market is crowded with solutions like SmartMoving, Movegistics, MoveitPro, and Chariot. Yet Supermove has carved out a reputation for flexibility and innovation.
Ryan highlights three pillars that make Supermove moving software unique:
1. Automation That Works While You Sleep
Supermove automates customer follow-ups, sends real-time updates, and manages digital paperwork. This cuts out the manual busywork that often consumes sales teams.
2. Customization for Every Workflow
No two movers operate alike. Some need quick booking holds without full details. Others demand comprehensive intake before confirming jobs. Supermove adapts to both, offering toggles and settings that reflect how you run your business.
3. A People-First Company Culture
Software is only as good as the team behind it. Ryan explained that Supermove’s staff routinely go above and beyond:
“I’ve seen our CEO answer customer emails at 11 p.m. on a Saturday. That commitment proves the people are the superpower of Supermove.”
How to Successfully Implement Supermove
Switching from legacy systems or another CRM can feel overwhelming. Ryan shared best practices for successful rollouts:
- Set clear expectations: Agree on timelines, deliverables, and milestones from day one.
- Assign an internal champion: Designate a point person to liaise with the Supermove team.
- Roll out in chunks: Don’t overwhelm staff. Introduce features step by step.
- Leverage onboarding support: Supermove offers guided setup, but the company must provide rates, tariffs, and processes promptly.
Ryan noted an interesting trend: moving from another CRM is often easier than moving from pen-and-paper. Companies familiar with digital workflows adapt faster, while paper-based teams need more training and change management.
Lessons from the Field: Problems and Solutions
Ryan’s career provided him with both cautionary tales and transformative wins.
Burnout from 24/7 Access
Ryan once gave clients unrestricted access to his cell phone. While it boosted trust, it also created burnout. The lesson? Boundaries matter. Use technology to provide support without sacrificing personal balance.
Household vs. Commercial Margins
Household moving often delivers margins of just 30–35%. By contrast, commercial jobs can reach 55–60%, while reducing wear on crews and trucks. Ryan’s company flipped from 80% household to 80% commercial, doubling revenue while shrinking fleet size.
CRM Pricing and Seasonality
Owners worry about paying for unused truck licenses in the off-season. Supermove addresses this by allowing companies to flex licenses up and down to match peak and low demand.
Managing Pain Points Effectively
Ryan urged owners to document recurring issues before shopping for CRMs. Too often, movers chase daily frustrations that may not matter long term. Clear records make it easier to evaluate whether software solves real pain points.
Building Stronger Businesses Through Technology
At the heart of Ryan’s message is a simple truth: relationships and technology go hand in hand.
Technology like Supermove moving software doesn’t replace relationships; it enhances them. Automation frees staff to spend more time nurturing clients, while customization ensures processes match company culture.
Ryan’s approach to sales at Supermove reflects this:
“I don’t pitch until the relationship is built. Once people trust you, they’ll ask for the demo themselves.”
This philosophy mirrors how successful moving companies build long-term customer loyalty. Focus on trust, then let systems support the delivery.
Why Choose Movified
Movified is the leading podcast and content hub for movers across North America. Hosted by industry veteran Mark Hirschi, Movified delivers insider access to:
- Playbooks for CRM adoption and growth
- Candid stories from movers who overcame burnout and scaled profitably
- Expert insights from technology leaders like Ryan Marsh of Supermove
With decades of combined expertise in moving, storage, and logistics, Movified is more than a podcast—it’s a community resource trusted by movers everywhere.
Conclusion
The moving industry has historically lagged behind in technology adoption. But tools like Supermove moving software are helping movers modernize operations, increase revenue, and protect their teams from burnout.
By automating tasks, enabling customization, and providing unmatched support, Supermove empowers movers to focus on what matters most: building relationships and delivering great service.
“Build the relationship first. The sales will follow.” —Ryan Marsh
Ready to modernize your moving company? The next step is simple: test the software yourself.
Meet The Host
Mark Hirschi is the founder and host of Movified. With over a decade in the moving and storage industry, Mark combines real-world leadership experience with a passion for mentorship and elevating industry standards.
