Introduction
Running a moving company is hard enough—but add marketing into the mix, and it can feel overwhelming. Many owners focus on being great at moving furniture, but forget that they’re also in the business of marketing their moving company every single day.
That was the core message of Movified Podcast’s recent episode featuring Regan Weiss, author of Keep Going and co-founder of The Contractor in Tampa, Florida. In this powerful conversation with host Mark Hirschi, Regan shared how a near-death experience, career setbacks, and community-driven marketing shaped his philosophy—and why moving company owners must start thinking of themselves as marketing companies first.
If you’re a moving company owner, franchisee, or industry professional, this blog will show you how to implement Regan’s insights into your own business.
Key Takeaways
What You’ll Learn:
- You’re a marketer first, mover second: No matter your trade, success comes from consistent and authentic marketing.
- Authenticity builds trust: Videos, community engagement, and storytelling create credibility that ads alone cannot.
- Near-death moments create clarity: Regan’s waterfall accident pushed him to stop waiting and build his own company.
- Legacy matters: How you market today will be part of how future generations remember your business.
Table of Contents
- The Power of a Marketing-First Mindset
- From Lowe’s to Leading: Regan’s Unlikely Journey
- How Moving Companies Can Apply These Lessons
- Building Community Through Guerrilla Marketing
- Why Relationships and Support Systems Matter
- Implementing Video for Sales and Customer Trust
- Think Legacy: What Future Generations Will See
- Why Choose Movified
- Conclusion
The Power of a Marketing-First Mindset
According to Regan, every business is a marketing company first. Movers who think of themselves only as packers and drivers miss the bigger picture.
“You’re not just a moving company—you’re a marketing company. Every single day you should ask: how am I marketing my brand?” – Regan Weiss
This shift in mindset allowed Regan to scale his contracting business quickly and helps moving companies position themselves as trusted experts in their communities.
From Lowe’s to Leading: Regan’s Unlikely Journey
In 2008, the U.S. housing crash forced Regan from a stable construction job to working at Lowe’s just to support his family. Instead of giving up, he launched a sports sponsorship marketing company, connecting athletes with brands. That side hustle grew into thousands of dollars a month, proving his natural marketing instincts.
His breakthrough came after a terrifying accident: he and his wife were swept over a waterfall during a hike. Surviving that moment gave him clarity: life was too short not to take the leap.
By starting The Contractor with a marketing-first approach, Regan built a multimillion-dollar business and eventually launched the Hub Network, now 44,000 strong.
How Moving Companies Can Apply These Lessons
Moving company owners can adopt the same strategies Regan used:
- Marketing-first hiring: When interviewing, ask candidates about social media and video skills.
- Video before sales visits: Send a “10 minutes away” intro video to eliminate awkwardness at the door.
- Post-visit recap videos: Record a summary for clients and their partners—this small step closes more sales.
- Speed of implementation: Don’t just brainstorm ideas—execute them quickly.
Building Community Through Guerrilla Marketing
Regan proved you don’t need a massive budget. He built his first multimillion-dollar company with just $2,000 in marketing spend. His strategy? Boosting short local videos and spotlighting other small businesses.
For movers, this could mean:
- Highlighting a local coffee shop where your crews stop.
- Interviewing a realtor partner on moving day tips.
- Shouting out family-owned restaurants in your community.
This cross-promotion creates goodwill, boosts brand trust, and makes your moving company the “signature of the community.”
One of Neacail’s most successful affiliate stories came from a painting contractor in Chico. The painter needed everything cleared from a house before starting the job.
Neacail delivered a container the same day, his crew loaded it, and the customer was thrilled. The painter was grateful too, because his project could move forward without delays. That one job turned into multiple repeat referrals.
This example highlights the ripple effect of affiliate marketing for moving companies. One successful collaboration creates a cycle of referrals that keep jobs coming in.
Why Relationships and Support Systems Matter
One of Regan’s boldest claims: “Who you marry is the most important decision of your life.”
Without support at home, building a business becomes nearly impossible. He shared how he promised his wife five years to change their lives—and delivered in three, buying the dream house she had always admired.
For movers, this lesson extends to your team and leadership circle. Surround yourself with people who believe in you, challenge you, and fill gaps in your expertise.
Implementing Video for Sales and Customer Trust
Regan recommends movers start using video messages in two ways:
- Before the estimate – a short introduction builds rapport.
- After the estimate – a recap for decision-makers creates clarity.
This simple shift can drastically increase close rates. Yet very few movers are doing it.
Think Legacy: What Future Generations Will See
Perhaps the most profound insight Regan shared was about legacy.
“We’re the first generation whose descendants will actually watch us. Your great-great-grandkids will see your videos.” – Regan Weiss
For movers, that means your marketing content isn’t just about today’s sales. It’s part of how your company will be remembered decades from now.
Why Choose Movified
Movified isn’t just another podcast—it’s the leading content hub for movers and storage professionals. Host Mark Hirschi, owner of Salmon’s Transfer (est. 1913), brings over a century of industry experience into every conversation.
By tuning into Movified, you gain:
- Insider strategies from movers and allied industry leaders.
- Practical, real-world tips you can implement immediately.
- Inspiration to scale your moving company with confidence.
Conclusion
The episode with Regan Weiss is a reminder that moving company owners must market first, move second. By embracing video, community engagement, and authentic leadership, movers can build not only thriving businesses but enduring legacies.
Meet The Host
Mark Hirschi is the founder and host of Movified. With over a decade in the moving and storage industry, Mark combines real-world leadership experience with a passion for mentorship and elevating industry standards.
