Introduction
In the moving industry, few names resonate like Miracle Movers Utah—a top-rated, family-owned moving company based in Salt Lake City. While others focus on logistics like truck sizes and packing techniques, Miracle Movers Utah stands out by leading with empathy, emotional connection, and faith-based service.
In this powerful episode of the Movified Podcast, I sat down with Landon and Amanda Franchow to explore how they built a 5-star brand rooted in compassion. Their halo-branded trucks and angel-winged dollies aren’t just clever marketing—they reflect a deeper mission: to treat clients with dignity during one of life’s most stressful events.
From leveraging CRM tools like SmartMoving to monetizing unused yard space via Neighbor.com, Miracle Movers Utah shows what it means to build a business with heart.
If you’re a mover, franchisee, or family business operator, this episode is packed with applicable takeaways and inspiration.
Key Takeaways
What You’ll Learn:
- How Amanda Franchow transformed childhood moving trauma into client empathy
- Why aligning brand identity with community values attracts loyal customers
- How SmartMoving CRM, affiliate referrals, and Neighbor.com added income and efficiency
Table of Contents
Empathy Is Your Edge
During our chat, Amanda opened up about her early resentment toward moving—born from a childhood marked by constant relocation due to her father’s corporate job. Rather than avoid the industry, she leaned into it and built her strength around it.
“Moving sucks. I know what our clients are going through. That’s why we treat every customer like family.” — Amanda Franchow
Miracle Movers doesn’t just handle logistics—they handle emotions. Their team is taught to empathize, not react. They approach each move knowing clients might be going through divorce, death, or downsizing.
As Landon told me:
“We tell our guys—go make a friend today.”
Lesson for Movers:
Empathy is more than customer service—it’s customer experience. Train your team to listen actively and treat each move as a moment that matters.
Tech, Referrals, and Monetization
I asked Landon and Amanda how they manage operations, generate new leads, and stay profitable in a competitive market. Their secret? Smart systems and creative monetization.
SmartMoving CRM + Affiliate Referrals
Using SmartMoving, Miracle Movers automates quoting, scheduling, and follow-ups. But what impressed me most is how they use the affiliate portal to let:
- Realtors
- Property managers
- Employees
…submit referrals and receive a 5% kickback upon job completion.
“It’s not our top lead source, but it’s efficient and builds strong relationships.” — Amanda
Monetizing Unused Yard Space with Neighbor.com
When I asked about other income streams, Amanda shared how she turned an empty acre of yard near Salt Lake City Airport into a goldmine using Neighbor.com.
They now rent to:
- RV owners
- Truckers
- Airport travelers
- Local residents
“Neighbor provides $1 million in coverage, so we feel confident and protected.” — Amanda
Hiring: Culture Over Credentials
Tattoos don’t matter at Miracle Movers—attitude does.
“We hire based on energy, not image. You can’t train heart.” — Landon
Lesson for Movers:
Use your tech stack. Leverage SmartMoving to track referrals and stay organized. Turn idle assets into income, and don’t let appearances get in the way of hiring great humans.
Small, Local, and Family-Owned Moving Businesses
If you’re a family-run moving company feeling overwhelmed, this episode is especially for you. Landon and Amanda know the juggle—dispatching trucks, managing payroll, hiring staff, and raising kids.
Their major breakthrough came when they hired Andrew, an operations manager who took over daily logistics.
“Hiring Andrew saved our marriage.” — Amanda
With him in place, they created documented SOPs and freed themselves to lead the company, not just run it.
Lesson for Movers:
Hiring an operations lead isn’t a luxury—it’s a growth necessity. If you want to move from chaos to clarity, invest in people who can handle the day-to-day.
We’ve Got One More Miracle Left!
When I asked about memorable customer moments, Amanda lit up.
“We often get last-minute calls like, ‘Do you have a miracle left today?’ And I say—‘We’ve got one more!’”
In a place like Salt Lake City, where religious undertones are deeply rooted, this type of branding isn’t just clever—it’s deeply resonant.
Customers have literally said they felt spiritually led to choose Miracle Movers.
“That name wasn’t an accident. It was intentional for this market.” — Landon
Lesson for Movers:
Your branding should echo the values of your market. Don’t be generic—build a brand with language and visuals your customers feel connected to.
Why Movified?
As the host of Movified, my mission is to give voice to the people behind the trucks—those who show up early, stay late, and build community one move at a time.
I started this platform because movers deserve their own spotlight. From franchises to independents, new hires to legacy operators, this podcast is for you.
Episodes feature:
- Movers like the Franchows
- Marketing & CRM experts
- Leadership & culture tips
- Real talk from real movers
Conclusion
From trauma to transformation, from a single truck to a divine brand—Landon and Amanda Franchow have built more than a business. They’ve built trust, community, and a blueprint others can follow.
“Let us make you a Believer.” — Landon Franchow
Whether you’re a seasoned mover or just starting out, their story reminds us: this business isn’t just about things—it’s about people.
Meet The Host
Mark Hirschi is the founder and host of Movified. With over a decade in the moving and storage industry, Mark combines real-world leadership experience with a passion for mentorship and elevating industry standards.
