Introduction
Revolutionizing moving companies with AI is no longer theoretical—it’s already reshaping how the best operators work. From booking jobs faster to training crews smarter, artificial intelligence is transforming every part of the relocation process.
In this dynamic episode of the Movified Podcast, I, Mark Hirschi, owner of Salmon’s Transfer in Vancouver, BC, and host of Movified, sat down with Nick DiMoro, founder of movermarketing.ai and co-admin of the AI Movers Community. We explored how tools like ChatGPT, CRM analytics, and AI-powered ads are reshaping how movers attract leads, operate behind the scenes, and scale with confidence.
But this episode isn’t just about new tools—it’s about a complete transformation of how we do business.
Whether you run a two-truck operation or manage a national franchise, this post unpacks our conversation—and more importantly—shows how you can start applying AI in your business today.
Key Takeaways
What You’ll Learn:
How AI and ChatGPT simplify daily operations like hiring, marketing, and lead response
How your CRM data holds untapped value for faster bookings and higher ROI
Why traditional ads are fading—and how AI-powered campaigns win jobs faster
Table of Contents
What Revolutionizing Moving Companies with AI Really Means
Artificial Intelligence is no longer optional—it’s becoming a key part of how forward-thinking companies operate.
As Nick DiMoro put it,
“AI will change how we use Google, email, and even how we hire. It’s already in the tools we use every day—it’s time the moving industry catches up.”
Margins in our industry are tight. Labor shortages are common. Customer acquisition costs keep climbing. Fortunately, AI offers real solutions. It cuts repetitive tasks, sharpens ad targeting, and builds systems that scale—without growing your payroll.
Lesson for Movers:
Begin with the pain point that slows you down—be it marketing, admin, or hiring. If you’re spending hours crafting review replies or rewriting job ads, let ChatGPT take over and get it done in seconds.
💡 Pro Tip Prompt:
“Write a professional, friendly job description for a residential mover in [Your City], emphasizing teamwork, reliability, and growth.”
ChatGPT as Your Virtual Operations Assistant
Hiring an admin or full-time marketing coordinator isn’t always realistic. But ChatGPT? It’s like a digital Swiss Army knife that never sleeps.
Nick highlighted how companies are using it to:
✅ Create onboarding packets and policy documents
✅ Personalize follow-up emails after quotes
✅ Draft employee manuals and safety checklists
✅ Maintain a consistent tone across customer messages
And here’s the kicker—it’s not just about saving time. It’s about brand consistency. One of the hardest things in our business is maintaining a unified voice across email, phone, and social media. AI bridges that gap beautifully.
Lesson for Movers:
Treat ChatGPT as your brand voice coach. Train it in your tone and let it echo across every touchpoint—from DMs to dispatch emails.
🎯 Try This Prompt:
“Create a 7-post Instagram series with moving tips for seniors downsizing into a condo in Vancouver.”
Using CRM Data to Support AI-Powered Growth in Moving Companies
Whether you’re using SmartMoving, HubSpot, or Excel, your CRM holds valuable information. Most movers don’t realize it, but inside your data are patterns that can grow your business faster.
Nick explained how you can upload your customer data (CSV format) into ChatGPT using the Code Interpreter or plugins. With that, you can:
- Spot your most profitable customer segments
- Time your promotions for maximum impact
- Predict repeat customers before they call
- Design custom upsell offers based on previous services
Lesson for Movers:
Think of your CRM as a GPS. If you’re not using it properly, you’re driving blind. AI can show you where you’re winning—and where you’re wasting time or money.
Prompt Example:
“Analyze this list of past moving clients and identify the top 3 neighborhoods we should target for repeat services.”
How AI Ads Are Beating Traditional Marketing
Still sending postcards? Here’s a wake-up call: they’re being outperformed—badly.
Nick’s agency leverages real estate listing data to run hyper-targeted digital ads. These ads follow homeowners across devices—from phones and laptops to smart TVs and gaming consoles.
That means when a homeowner lists their property, they’ll see your brand over 20 times a day—long before they even search for “movers near me.”
“A postcard is seen once—maybe,” said Nick. “Our ads are seen in real-time, across every screen.”
Lesson for Movers:
Stop guessing. Get your brand in front of people before your competitors do. Let AI handle the targeting and visibility.
🧠 Prompts to Try:
“Write a Facebook ad for a moving company targeting homeowners who just listed in [City].”
“Create a Google ad targeting ‘piano movers in North Vancouver’ with a strong call-to-action.”
Why This Matters to Movers
Running a moving company isn’t easy. Labor is unpredictable. Competition is fierce. And the marketing landscape is evolving daily.
But AI offers a way forward.
Nick’s story proves it. He went from working for a small local mover to launching a national-level agency powered by artificial intelligence. No big funding. No tech degree. Just smart execution and experimentation.
Lesson for Movers:
You don’t need to be a tech wizard. You just need curiosity and the willingness to try. Start by using ChatGPT daily—whether for drafting a follow-up email or creating a blog post.
🔥 Bonus Tip:
Ask your dispatcher or sales rep to use ChatGPT for post-move follow-up messages. It saves time and builds loyalty.
Why Movified?
Movified isn’t just a podcast—it’s a movement built for movers, by movers.
I launched it to share the real conversations happening in our industry. No fluff. No filters. Just firsthand insights from owners, operators, and industry pros who’ve been through the trenches.
We talk about what actually matters—from CRM setups and hiring challenges to marketing wins and chaotic move-day stories.
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Conclusion
Artificial Intelligence isn’t coming—it’s already here.
As Nick emphasized, the movers who embrace AI now will lead the industry tomorrow. From faster quoting and better targeting to smoother hiring and onboarding, AI empowers companies to work smarter—not harder.
No need to overhaul your entire operation overnight. Just take the first step.
“We’re not just lifting furniture—we’re lifting our companies into the future.”
– Mark Hirschi
Meet The Host
Mark Hirschi is the founder and host of Movified. With over a decade in the moving and storage industry, Mark combines real-world leadership experience with a passion for mentorship and elevating industry standards.
