Introduction
Want to grow your moving company and dominate your market—without blowing your budget on traditional advertising?
The secret weapon might be in your hand right now: your smartphone.
In Part 2 of the Movified Podcast, host Mark Hirschi interviews Steven Mandac, founder of Clutch Moving Company, who has turned personal branding and digital content into a multi-million-dollar growth engine. From shooting Reels with his operations manager to managing two full-time editors, Steven is proving that social media for movers isn’t optional—it’s essential.
This episode is a must for any moving company owner, franchise operator, or marketing-savvy entrepreneur looking to scale fast, earn trust, and build brand equity through content.
Key Takeaways
What You’ll Learn:
- How Steven batch-produces content to scale visibility and drive revenue
- Why personal branding outperforms generic company pages
- How indirect storytelling generates direct business
- What tools, processes, and systems you can use—even without a media team
Table of Contents
Why Social Media Matters for Movers
In today’s digital-first world, trust is the new currency, and content is the fastest way to earn it.
“The moving industry is an old man’s game. No one really markets on social. I wanted to be the first.”
—Steven Mandac
While many moving companies still rely solely on Google Ads, SEO, or outdated print campaigns, Steven saw an opportunity: become the face of his brand and let people into the real day-to-day of Clutch Moving Company.
Instead of only promoting services, Steven shares:
- Fitness and personal routines
- Leadership lessons and operational mistakes
- Moving tips and behind-the-scenes clips
- Honest reflections from the job site
This kind of authentic content makes Steven relatable—and builds the kind of trust that shortens the sales cycle.
Behind the Scenes: How Steven Mandac Creates Content
Let’s get one thing clear: Steven isn’t just randomly recording videos on his iPhone.
He’s built a media operation within his moving company.
Inside Steven’s Content Machine:
- His operations manager doubles as a cameraman (with a theater background)
- They block off 4-hour filming days twice a month
- Two full-time video editors handle editing and publishing
- All sessions are planned, scripted, and scheduled in advance
- They keep a vault of 60+ unreleased videos ready to deploy
“It’s like running another business. There’s game planning, shooting, editing—it’s work.”
This structured system allows Steven to batch create content that gets dripped out weekly—without pulling him away from operations.
And if you’re just starting?
Steven’s Advice for Beginners:
- Start with your phone—no fancy gear needed
- Use tools like CapCut, InShot, or Canva
- Keep it real—raw content builds stronger connection
Post consistently, even when it feels slow
Scaling a Brand Without Losing the Human Touch
What separates Clutch Moving from its competitors isn’t just white-glove service—it’s that Steven shows up for his audience.
His personal content reveals:
- His family life and journey as a dad
- His fitness discipline and routines
- His mistakes, lessons, and evolution as a business owner
“People want to work with someone they relate to. That’s what builds trust.”
This emotional connection has opened the door to new opportunities:
- People DM’ing him for coaching
- Partners asking about franchise opportunities
- New hires saying, “I applied because of your Reels”
Why Personal Branding Works for Movers:
- It makes your company feel accessible
- It creates authority and relatability
- It improves hiring, retention, and partnerships
- It increases client loyalty through emotional resonance
“When people spend time watching you, they get to know you. Then they want to work with you.”
The $20M House That Taught a $29K Lesson
Even great brands make mistakes—and Steven shared one of his biggest on this episode.
They took on a job for a $20 million home with a verbal estimate of just $5,000. The move spiraled out of control and cost nearly $29,000 to complete.
“I had to show up at 11 p.m., work until 6 a.m., and throw in seven guys to finish the job.”
What could’ve ruined a smaller company turned into a defining moment for Steven:
- The client? Surprisingly understanding
- The estimator? Let go the next day
- The lesson? Never estimate a job without seeing it in person
This story wasn’t just entertaining—it’s a case study in leadership, damage control, and client communication.
Why Choose Movified
At Movified, we go beyond theory—we deliver real, raw, and relevant conversations with movers, founders, franchisees, and industry pros.
Led by Mark Hirschi, owner of Salmon’s Moving & Storage and Ellis Moving, Movified brings you front-line tactics and operator insights every week.
Whether you’re:
- Starting your first moving company
- Trying to scale past a growth ceiling
- Interested in hiring strategies, AI, or franchising
…Movified gives you the tools, templates, and tactical interviews to move smarter and grow faster.
🎙️ Featured Guests Include:
- Movers doing $3M–$10M in annual revenue
- Marketing experts in the CRM and AI space
- Interior designers and partnership experts
- Franchise leaders and recruiting specialists
Conclusion
Steven Mandac is living proof that authenticity converts and content scales.
By using personal branding, strategic content batching, and social storytelling, he has taken Clutch Moving from local jobs to a national audience—and he’s not done.
“When in doubt, clutch it out.”
Your phone isn’t just for leads—it’s your media studio, branding tool, and trust accelerator. Don’t wait until you’re “ready”—start now, post what’s real, and let your story grow your business.
Meet The Host
Mark Hirschi is the founder and host of Movified. With over a decade in the moving and storage industry, Mark combines real-world leadership experience with a passion for mentorship and elevating industry standards.
